Consumer behavior has changed. They come for the product or service, but stay for the customer experience. Consumers want immediacy and quality, but it is often difficult to obtain these two characteristics due to the tight budget for these services.
The costs of everything have increased and so have labor costs. At that point, you have to think, where can I optimize costs without having to decrease the quality of my service? It is a difficult task, because what differentiates one company from another is not only the price, but also the customer service it provides to its clients. For that reason, companies have to start thinking about differentiation, and yes, technology is the key.
For the past few years, AI has been all the rage, but not everything that exists is AI. Simple business rules, simple statistics… they call it “Artificial Intelligence”. But Artificial Intelligence (AI) is not that, but the combination of algorithms created with the aim of solving processes that a human being could perform, but perhaps spending more time. For this reason, Artificial Intelligence has become a necessary tool to transform customer service and customer experience. AI can maximize resources, i.e. people, and increase profitability through the efficiencies it generates.
Savings from Artificial Intelligence application
AI can be applied in various areas of customer service, from task management to providing customers with products or services that meet their needs. These types of tasks performed by AI allow us to streamline processes and offer more efficient solutions.
Here are some examples of how AI is generating savings in this field:
- Automation of repetitive tasks: One of the biggest savings comes from automating routine tasks. This not only improves customer satisfaction by providing immediate responses, but also frees up customer service agents for more complex tasks. For example, why talk to a person to block your lost card when you can do it yourself by talking to a conversational assistant? MAIA, for example, is able to perform this kind of tasks and many more.
- Data analytics: AI can analyze large volumes of data from customer interactions to identify patterns and trends. In this way, companies can understand their customers’ needs and preferences, enabling them to make informed decisions on product, service and process improvements. AI can offer the electricity tariff that best suits the consumption of individuals.
- Personalization: AI can personalize the customer experience by providing targeted recommendations based on purchase history and past behavior. This not only increases customer satisfaction, but also drives sales and retention. If you are always traveling abroad in summer, why not offer the best roaming rate?
- Reduction of human error: Humans are prone to make mistakes, especially in repetitive tasks due to mental fatigue. AI can help reduce these errors, reducing costs associated with returns, refunds and customer complaints. Human beings get married and sometimes make mistakes, a conversational assistant is always fresh and always does what you have taught him without making a mistake.
- Scalability: AI allows companies to scale their customer service operations more efficiently, without the need to hire large numbers of staff. This saves labor costs and ensures consistent customer service at times of high volume. Life is full of unforeseen events… so you can have 2 virtual assistants or 100 when you need them.
Higher levels of efficiency and satisfaction
AI is playing a crucial role in transforming the customer experience, generating huge savings for all those companies that implement it.
Certainly those companies that adopt AI solutions in their customer service strategy are better positioned to deliver exceptional experiences with high levels of efficiency and satisfaction, reducing costs and staying competitive in a constantly evolving market.
The present and future of customer service is undoubtedly driven by AI.
Do you want to improve your customers’ experience? Find out how MAIA can help you.
